DOLLY PURVIS
Award-winning communicator who brings an uncommon combination of creativity and technical skill to tell compelling stories and deliver measurable outcomes. Passionate about applying these talents to organizations that make a meaningful impact and advance missions that matter. Skilled in content creation, campaign execution, analytics, and stakeholder engagement, with a proven ability to leverage digital tools, manage cross-departmental projects, and build relationships that drive results. Recognized for excellence in creative storytelling, writing, and photojournalism.
SUMMARY OF QUALIFICATIONS
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Strategic, results-driven communicator and marketer with a proven track record of elevating brands, engaging audiences, and delivering measurable impact across digital, print, and social platforms.
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Writing & Editing: Award-winning writer and editor with expertise crafting clear, persuasive, and engaging content across print, digital, and social platforms; skilled at adapting voice and style to diverse audiences and brand guidelines.
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Highly skilled in content development, editorial leadership, and storytelling, creating award-winning narratives that connect emotionally and strategically with diverse audiences.
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Photography: Professional-quality imagery, including concept development, shooting, editing, and asset management.
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Technically versatile and data-informed: web design, SEO, analytics (including Google Analytics 4 [GA4]), social media, creative production, and ethical use of artificial intelligence in the creative process.
SELECTED SKILLS & TECHNICAL PROFICIENCIES
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Writing & Editing: Crafting compelling, brand-aligned content for diverse platforms and audiences.
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Creative Design: Adobe Creative Suite, WordPress, Publisher, and Canva; maintaining brand consistency and visual identity.
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Website Development & Analytics: WordPress, Wix, Squarespace, SEO, accessibility, and GA4.
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Digital Asset Management (DAM): Organizing, maintaining, and optimizing searchable libraries.
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Photography: Professional-quality imagery and location management with freelancers.
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Project Leadership & Workflow Optimization: Streamlining operations with Trello, ClickUp, and Monday.com.
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Social Media: Planning, executing, and measuring campaigns across multiple platforms.
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Email Marketing: Designing campaigns and monitoring analytics in Mailchimp and Constant Contact.
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Analytical Thinking & Problem Solving: Transforming insights into practical and. effective strategies and creative solutions; adapting quickly to emerging tools, technologies, and platforms.
PROFESSIONAL EXPERIENCE
Communications Specialist | Professional Association of Georgia Educators (PAGE)
Atlanta, GA | 2020–2025
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Led website redesign, improving mobile performance and engagement; leveraged GA4 analytics to measure effectiveness and guide strategy.
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Created digital and printed collateral, including contributions to the redesign of PAGE One magazine.
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Produced photography, video, and animated content — including an original avatar cast — to enhance storytelling.
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Developed and maintained brand guidelines and guidebooks, ensuring cohesive messaging.
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Implemented project management systems that streamlined workflows and improved collaboration.
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Coordinated and directed on-location photography and videography to capture compelling stories.
Communications Consultant/Director of Communications
Atlanta, GA | 2018–2020
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Provided strategic branding, messaging, and creative services for nonprofits and faith-based clients.
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Designed websites, social campaigns, and donor materials that improved engagement and boosted fundraising.
Director of Communications | First United Methodist Church of Marietta
Marietta, GA | 2013–2018
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Led multi-channel communications to support ministry and fundraising goals, meeting or exceeding targets annually.
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Produced engaging photography, video, and written content to connect with the community and donors.
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Created and managed organized searchable digital photo/video catalogs.
Freelancer | Atlanta, GA | 2009–2013
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Delivered strategic communications, branding, and creative services for a diverse portfolio of clients.
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Served as Chief of Staff during legislative sessions, managing constituent communications, legislative initiatives, and day-to-day operations.
Manager, Marketing & Public Relations | Bennett International Group
McDonough, GA | 2008–2009
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Implemented marketing and PR initiatives for a national logistics firm, strengthening relationships and brand presence.
Senior Proposal Analyst | CompBenefits Corporation
Roswell, GA | 2004–2007
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Managed proposal development process for ancillary health products, contributing to the company’s growth and merger with Humana.
Newspaper Editor | ACE III Communications
Decatur, GA | 2000–2003
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Wrote, edited, and photographed award-winning content; oversaw production and layout.
Manager of News Services | Agnes Scott College
Decatur, GA | 1997–2000
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Oversaw media relations and crisis communications, crafting strategic messaging and securing positive press coverage.
Newspaper Section Editor | Decatur News Publishing
Decatur, GA | 1989–1997
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Planned, wrote, and edited news and features and captured accompanying photographs.
EDUCATION
1985-1989
Bachelor of Arts
Agnes Scott College
A highly selective, women-centered liberal arts college in Decatur, Georgia — repeatedly named the most innovative college in America — where she developed strong critical thinking, persuasive communication, and a lifelong commitment to learning. Her English degree has proven highly transferable, carrying her from an award-winning career as a newspaper reporter to recognition as a photographer and website designer. She continues to confidently acquire and apply new skills — including graphic design, photography, and visual storytelling — grounded in her study of art history and her ability to select appropriate, impactful imagery.
2003
Graduate
Leadership DeKalb
A selective leadership development program designed to engage, educate, and empower leaders to strengthen DeKalb County, Georgia, through civic involvement and collaboration. As a participant, she deepened her understanding of community issues, honed her ability to lead across sectors, and built lasting relationships with fellow leaders committed to making an impact.
SELECTED HONORS & AWARDS
Georgia Press Association
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Humorous Column Writing, First Place
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News Photography, First Place
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Serious Column Writing, Third Place
Georgia School Public Relations Association
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Newsletter/Magazine, Gold Award
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Website, Silver Award
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Videography/Electronic Media, Silver Award
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Videography/Electronic Media, Bronze Award
Suburban Newspapers of America
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Sports Photojournalism, Third Place
Georgia PTA
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School Bell Award, Best Education Series
DeKalb Council for the Arts
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Volunteer of the Year