Background

When your church organist is one of only five musicians in Greater Atlanta with the prestigious Fellow of the American Guild of Organists (FAGO) title, you know you're in for a treat. One Sunday, Brian Parks closed the service with Maurice Duruflé’s notoriously difficult “Toccata,” a piece so intense it might as well come with a warning label. The performance was pure musical magic, and we couldn’t let it disappear into the ether.

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The Opportunity

The next day, while the Marietta Police Department was busy teaching safety to preschoolers, we saw a chance to turn Brian’s epic performance into a lasting piece of content. Armed with nothing but a smartphone and access to the church’s video archive, we got to work. The goal: capture the magic of Brian’s "Truffle Ricotta" (as we playfully called it) performance and share it with the world through social media.

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The Process

Time was tight, but so was our game plan. We shot fresh footage, pulled clips from the church's archives, and edited it all together in just an hour. During the performance, people gathered around the organ—some even brought their children up—to watch in awe as Brian mastered such a challenging piece. Once the video was complete, we shared it on social media channels, where it quickly gained traction and sparked conversations within the community.

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The Promotional Poster

The poster idea came just as quickly. We created a fun and clever design featuring prints of both Brian’s hands and feet, a nod to the incredible coordination needed to play the "Toccata." The poster not only complemented the video but also became a conversation starter both online and in the church community.

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The Impact

The video struck a chord with viewers, offering a close-up look at a world-class performance. The playful approach to the poster added an extra layer of charm. This project showed that with a little creativity and quick thinking, even a spontaneous idea can turn into a polished, professional piece of content—one that spread across social media and kept the spirit of Brian’s "Ricotta" alive well beyond Sunday morning.