Content Strategy
Clear and Concise Messaging
Information is delivered clearly and concisely, avoiding jargon. Content must align with voice and goals while addressing audience needs.
Content Formats and Multimedia
A mix of text, images, and videos to engage users and clarify ideas.
Developing Copy
The website's copywriting is crucial for creating a successful user experience. The words engage visitors and convey key information.
ClarityEvery message is straightforward.
Engaging and PersuasiveThe copy grabs the reader's attention and keeps them engaged throughout the journey.
Tailored for the AudienceAll of the content is crafted with the audience in mind.
Tone and VoiceThe tone of the copy reflects the website's personality and speaks directly to the target audience.
Scannable and Easy to ReadContent is organized using headings, subheadings, bullet points, and short paragraphs.
SEO-FriendlyStrategic use of relevant keywords and optimized metadata helps the website rank higher on search engines, ensuring users can easily discover the content.
Choosing Images and Video
The website ensures that images and videos are relevant and aligned with the content, complementing the text and enhancing the message. Each visual element is chosen to add value, helping to convey information clearly and effectively.
Quality over QuantityThe site prioritizes high-quality visuals that reflect professionalism. By avoiding overly complex or low-resolution images, the focus is on providing a clear, seamless experience that builds trust with users.
Optimized for WebAll images and videos are optimized for fast loading, ensuring they do not slow down the user experience. Compressed formats like .jpeg are used for images to increase site speed, and video files are compressed while maintaining high quality for smooth playback.
Mobile-ResponsiveThe website guarantees that visuals adjust appropriately across all devices, from mobile to desktop. Images and videos are responsive, scaling to fit different screen sizes for an optimal user experience.
Visual Hierarchy and ConsistencyImages and videos are carefully selected to align with the website's visual hierarchy.
AccessibilityDescriptive alt text is provided for all images and videos.
User EngagementInteractive media, such as image sliders and videos, are designed to keep visitors engaged, enhancing the overall user experience.
Visual Hierarchy and User Flow
Clear Prioritization of InformationImportant content is highlighted with size, color, and positioning.
Logical Content LayoutContent is grouped logically, and negative space separates sections.
Seamless User JourneyThe user journey is simplified with clear navigation and minimal clicks.
Use of Negative SpaceNegative space avoids clutter, making content easier to read and visually appealing.
Website NavigationThe website features simple, organized navigation menus, making it easy for users to access essential pages.
Home
A carousel of hero images, an introduction to the author with a list of awards, a professional summary, and contact information. It has links to galleries, case studies, and resume.
Bio
Information about background, expertise, and approach.
PortfolioA showcase of the author's work, organized by type or project.
Case StudiesIn-depth examples of past work, showcasing the author’s process and results.
Resume
A detailed resume with professional experience, skills, and accomplishments.
Mobile-Friendly Navigation
The navigation is responsive with a collapsible menu available for mobile users.
Clear Labeling
Each navigation link is clearly labeled.
Breadcrumbs and Footer Navigation
Breadcrumbs help users track their location on the site, while the footer provides access to key links, such as privacy policies, terms, and additional information.
Search Functionality
A prominent search bar enables users to quickly find specific content without having to navigate through multiple pages.
Color
The site's colors reflect current trends while projecting a professional yet creative tone.
Primary Color Palette
Only accessibility-approved color combinations appear on the site.
Typography
The site’s typography is designed to ensure readability.
Headlines/Key MessagesAvenir, a clean, modern sans-serif typeface with geometric shapes for headings and to highlight key messages.
Body TextOpen Sans, a humanist sans-serif font known for its excellent legibility and clarity.
Responsiveness
Mobile Optimization
The website automatically adjusts for small screens.
Flexible Layouts
The website uses a grid-based layout that adapts fluidly to different screen widths.
Responsive Media
All images, videos, and other media are optimized for various devices.
Touchscreen-Friendly Design
Interactive elements are designed to be easily tappable on mobile and tablet devices. These elements have larger clickable areas and simplified interactions to enhance usability on touchscreens.
Testing Across Devices
The website is thoroughly tested on multiple devices and screen sizes to maintain a consistent, functional layout.
Performance Considerations
Fast Loading Speed
The website is optimized to load quickly, ideally within three seconds.
Image Optimization
All images on the website are 150 DPI JPEGs, resized from the original 20MB–70MB files to 2MB–6MB for faster loading. Likewise, videos are rendered using the VBR 2-pass function in Premiere Pro, with bitrates set between 2 and 5, ensuring optimal compression without sacrificing quality.
Cross-Browser Compatibility
The website is tested across all major browsers (Chrome, Firefox, Safari, Edge) to ensure consistent functionality and design.
AI Integration in Development of the Website
Artificial Intelligence (AI) is an excellent productivity tool for creative professionals, aiding in gathering data, conducting research, and generating ideas quickly. As AI gains prominence as a creative tool, its ethical use is essential throughout the site-building journey.
Users must be informed that AI played a role in the creative process.
This website was developed using AI to gather facts and statistics and narrow down color and font choices.
The site also benefits from commonly adopted AI software functions and platforms:
GrammarlySpell check, basic copy editing suggestions
Adobe PhotoshopAuto color correction, luminance noise reduction, color noise reduction
Adobe Character AnimatorFacial recognition, lip sync, puppet creation
Adobe Premiere ProColor match, auto audio levels
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