DOLLY PURVIS

Award-Winning Communications Professional & Imaginative Content Creator

Innovative and results-driven communications strategist with a proven track record in content development, digital marketing, visual storytelling, website development, project management, and media relations. Skilled in leveraging AI-driven tools to enhance engagement, increase traffic, and drive audience growth across digital platforms. Recognized with multiple awards for excellence in journalism, marketing, digital content creation, photography, and media production.

SUMMARY OF QUALIFICATIONS

Guided by innate curiosity and creativity, consistently developing fresh approaches to storytelling, design, and content creation.

Creates stories that connect with people, bringing brands to life through writing, graphic design, photography, and visuals.

Experienced across diverse industries, delivering targeted messages through campaigns, social media, and multi-platform content.

Blends creativity with tech-savviness, always exploring new tools, gear, and technology to elevate brand stories and optimize digital experiences.

Captures high-quality images with everything from a toy film camera or phone to high-end digital cameras, ensuring visuals enhance storytelling.

Collaborates effectively with teams, managing media relations, crafting clear messaging, and aligning creative work with business goals.

Uses data and analytics to refine strategies, boosting engagement, conversions, and measurable campaign results.

RELEVANT SKILLS

Content Strategy & Development: Writing, editing, and storytelling for digital and print platforms.
Website Development & SEO: Optimizing site structure and content for increased traffic and user engagement.
Social Media Growth: Planning and executing campaigns that drive audience interaction and brand visibility across Facebook, Instagram, X, and TikTok.
AI-Enhanced Creativity: Leveraging AI tools in an ethical manner to streamline workflows, generate creative ideas, and enhance content quality.
Photography & Videography: Producing high-quality visual content to enhance digital storytelling.
Graphic & Brand Design: Developing visuals for marketing, branding, and digital media.
Project Management: Leading communication initiatives, optimizing workflows, and coordinating stakeholders.
Analytics & Performance Metrics: Utilizing data insights to refine marketing strategies and boost ROI.

TECHNICAL PROFICIENCES

Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, Character Animator, Adobe Audition
Social Media Platforms: Facebook, Instagram, X, TikTok
Email Marketing Platforms: Mailchimp, Constant Contact
Additional Tools for Creatives: Canva, Vimeo, Suno, Issuu, WordPress, Squarespace, Wix
MS Office Suite: Word, Excel, PowerPoint, Outlook
Project Management Tools: ClickUp, Monday.com, Trello
Analytics & SEO Tools: Google Analytics
AI Tools for Content Creation: Integrating AI to boost efficiency, creativity, and innovation in digital projects

EXPERIENCE

February 2020 - February 2025

June 2018 – February 2020

June 2013 – June 2018

Communications Specialist

Professional Association of Georgia Educators (PAGE)

Boosted audience engagement and brand awareness by developing and executing strategic communication initiatives.
Increased website traffic and optimized user experience, leading content development, SEO, and ongoing site enhancements.
Drove social media growth by creating high-impact campaigns featuring persuasive storytelling, photography, and videography.
Implemented a project management system, streamlining content workflows and improving team efficiency.
Captured and curated high-quality visual content, driving engagement across digital channels.

Communications Consultant / Director of Communications

Developed and executed branding strategies that improved visibility and engagement for clients, including non-profits and faith-based organizations.

Increased fundraising success by designing and implementing marketing materials for outreach and donor engagement.

Expanded digital presence through website development, graphic design, and content creation.

Clients included non-profits and healthcare providers

Director of Communications

First United Methodist Church of Marietta

Developed and executed branding strategies that improved visibility and engagement for clients, including non-profits and faith-based organizations.

Increased fundraising success by designing and implementing marketing materials for outreach and donor engagement.

Expanded digital presence through website development, graphic design, and content creation.

Freelance Communications Specialist

Developed media relations strategies, securing press coverage for non-profits and public sector clients.
Drove audience engagement through content creation, digital marketing, and social media campaigns.
Captured high-quality event photography and portraiture, increasing brand authenticity and audience connection.

Clients included non-profits and associations

EDUCATION

Bachelor of Arts in English, Agnes Scott College, Decatur, GA
Leadership DeKalb, Decatur, GA Graduate

SELECTED HONORS & AWARDS

Georgia Press Association First Place

– Humorous Column Writing, First Place

– News Photography, Third Place

– Serious Column Writing, Third Place

Georgia School Public Relations Association Gold Award

– Newsletter/Magazine, Gold Award

– Website, Silver Award

– Videography/Electronic Media, Silver Award

– Videography/Electronic Media, Bronze Award

Suburban Newspapers of America

– Sports Photojournalism, Third Place

Georgia PTA

– School Bell Award, Best Education Series

DeKalb Council for the Arts

– Volunteer of the Year